With analytics, your goal is normally to change how someone decides or takes an action. You are attempting to persuade, inspire trust, and lead change. No matter how impressive your analysis is, or how high-quality your data is, you are not going to compel change unless the stakeholders for your work understand what you have done. You need to turn your data-driven insights into powerful narratives or stories that would grab the attention of all stakeholders and compel them to listen.